Wordplay in Graphic Design....

Word plays are good. Graphic Design is good. Wordplay in Graphic Design is awesome.

We looked at this type of stuff briefly during Visual Language last year, altering type to exaggerate and communicate what we mean. ( words like Edit, Hybrid, etc) Its clever, humorous and its effective.

Playing with type and adding pictorial elements to exaggerate the meaning of the word or sentence makes it more memorable and effective to who ever you're trying to communicate to.

This is good.