Tuesday, 31 August 2010

Paul Rand

  • In Logo design, Paul Rand was the master. Rand took the modern Swiss approach of stern graphic simplicity and sans-serif fonts, and gave it a smile, Rand had a knack of giving faceless corporations a personality, often by reducing their existing logos to simple humanistic elements, and then carrying the clarity and personality through to packaging, annual reports and other material.
  • He added a package with a bow to the shield of United Parcels Service (UPS); he turned the antique 'W' of Westinghouse into what looked like a cartoon crown and he lightened and harmonized the logo of computer giant IMB by 'striping' the thick and heavy letter forms. Rand's model of making the simple memorable and timeless gave all future logo designers a yardstick with which to measure their efforts.


Westinghouse 1960




(United Parcel Service) UPS 1961





IBM (International Business Machines)
13-bar version 1967




IBM (International Business Machines)
8-bar version 1972



Ford Motor Companay
1966, not used


Connecticut Art Director's Club
1986


Eye Bee M poster designed by Rand in 1981 for IBM.

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