Sunday 19 September 2010

A few words on Typographic Logo Design

Typographic logos or wordmarks are logos made entirely from type. They suffer from the misconception that they are very quick to throw together and that their design doesn’t require any skill. This is absolutely not the case. A logo designer needs to address questions such as “who is the client” and “who is the target audience.”

While it can seem straightforward to simply use a company or individual’s name on the logo, the typography must be of a high standard or it will look amateurish. Good typography means choosing a suitable typeface (or making a bespoke or proprietary typeface), looking after word spacing and letter spacing. The letterforms should be considered for their shape and legibility. Remember also that a font that may be trendy now can look dated very quickly. Classic typefaces are “classic” for a reason.

An advantage of typographic logos is that the mark is recognizable. There must be hundreds of logos featuring symbols of globes, swooshes and other meaningless shapes but there can be no mistake made when the logo consists of a type treatment of the company name. A disadvantage is that type only logos can look generic if not handled professionally.

Types of Logos

Like other creative processes, logo design also offers limitless creative possibilities. Logo designers can employ from a world of art philosophies, techniques and styles to achieve the desired goal which is to develop a unique identity for a business which also becomes its brand ambassador. That said, it is always better for both logo designers and the company employing the designers to have a clear goals in mind when starting a logo development exercise. To achieve this, one must know about the types of logo designs that can be used independently or combined within one design.

Logo designs are of two basic types:

  • Typographic logos
  • Symbolic/ Iconic logos
Typographical logo example
Ascot Investment Advisors obtained this typographical logo for their investment management business.

Typographic Logos

Typographic logos are the most common type of logo designs, since they consist of no-nonsense and to-the-point typography. It's a simple and straightforward way of defining a company. These logos may be simple in their looks, but developing a typographic logotype can often give logo design firms the biggest headaches because they then have to express their client’s message through a smart arrangement of alphabets and typefaces. Extremely intuitive handling of typography along with countless hours of effort is needed to create a readable, memorable and personable mark. In many cases, a typographic logo design is a starting point for the addition of descriptive or symbolic elements.

Symbolic/Iconic Logos

Typographic logos consist of a symbol or icon with the company name typeset alongside which describes the business and its values. Based upon their content, symbolic logos can also be divided into two sub-categories:

  • Descriptive logos
  • Abstract logos
Descriptive logo example
A descriptive logo for Caribbean Cruises LLC illustrates exactly what the company does.

Descriptive Logos

In simplest terms, a descriptive logo says "Here's what we do." The logos draw a direct correlation between their visual message and company's products and services. Such logos can represent an actual product, demonstrate the business’ area of expertise, and/or define the organization’s cause or mission. It is needless to mention that any symbol used to define the purpose of an organization have to be developed with utmost care so they do not misrepresent their message.

Abstract logo example
The logo of Mynx Promotions uses an abstract symbol to express its message.

Abstract Logos

In simplest terms, abstract logos are a combination of type and logo which says "Here's what we stand for". These logo designs tend to express their message through loose, figurative elements of design and play off intangible or abstract themes that relate to the company or organization's overall business and/or vision.

Helvetica in Logo Design




















Good Logos Are Flexible: Tips to make sure yours is

1. Works well in black, reversed-out and full color

A good logo should be created to work in black, reversed-out (white) and color. Many of times designers start to create their logo by introducing color right away. This often takes away from the concept because your mind is more focused on the “pretty colors.”

2. Works well in various sizes

Logos should be scalable and work well both large and small sizes. Try to avoid logos and marks that are overly complicated. As the old KISS saying goes, “Keep it simple, stupid!” Especially with logos being implemented favicons, on signage and business cards, logos need to be size flexible.

3. Ambidextrous

Logos should be able to work both horizontally and vertically. Typically, in most cases, I provide my clients with two variations to their logos, especially if the logo design was intended to be vertical – horizontal logos seem to work well on websites. It’s always good to make sure you’re logo is a switch hitter :)

4. Flexible logos are vector-ized

When creating a logo, you should be using vector-based software, such as Adobe Illustrator. This will give you the ability to provide various file formats and scalable logos. Typically I like to provide clients with various types of file formats, this way they have different files to implement into various programs they use.

5. Readable

Not only does a logo mark need to work well at various sizes but so does the text. When creating the mark at a smaller size try increasing the character spacing. This will help improve readability, especially when shrunken down and viewed from afar. Are you able to scale your logo without losing clarity?

Green Graphic Widget



Survey Results for Muji Pens




Tuesday 14 September 2010

So far, so good......

So, The summer is coming to an end and so is 'research time'

I have learned a lot more about sustainable design, geometric patterns, typographic logos, Muji pens and childhood memories.....some more than others

Now I need to be clear about why these are good.

WHY???

Monday 13 September 2010

HISTORY OF GEOMETRY

Euclid's The Elements of Geometry (c.300 BCE), was one of the most important early texts on geometry, in which he presented geometry in an ideal axiomatic form, which came to be known as Euclidean geometry.

In the early 17th century, there were two important developments in geometry. The first and mostm iportant was the creation of analytic geometry, or geometry with coordinates and equations, by Rene Descartes (1596–1650) and Pierre de Fermat (1601–1665). The second geometric development of this period was the systematic study of projective geometry by Girard Desargues (1591–1661). Projective geometry is the study of geometry without measurement, just the study of how points align with each other.

Geometry is still feeling the effects of two developments from the nineteenth century. Two of the master geometers of the time were Bernhard Riemann, working primarily with tools from mathematical analysis, and introducing the Riemann surface, and Henri Poincaré, the founder of algebraic topology and the geometric theory of dynamical systems.

As a consequence of these major changes in the conception of geometry, the concept of 'space' became something rich and varied, and the natural background for theories as different as complex analysis and classical mechanics. The traditional type of geometry was recognised as that of homogeneous spaces, those spaces which have a sufficient supply of symmetry, so that from point to point they look just the same


Contemporary geometry


Some of the representative leading figures in modern geometry are Michael Atiyah, Mikhail Gromov, and William Thurston. Geometry now is, in large part, the study ofstructures on manifolds, that have a geometric meaning in the sense of the principle of covariance that lies at the root of general relativity theory, in theoretical physics.
Contemporary Euclidean geometry

The study of traditional Euclidean geometry is by no means dead. It is now typically presented as the geometry of Euclidean spaces of any dimension, and of the Euclidean group of rigid motions. The fundamental formulae of geometry, such as the Pythagorean theorem, can be presented in this way for a general inner product space.

Euclidean geometry has become closely connected with computational geometry, computer graphics, discrete geometry, and some areas of combinatorics. Momentum was given to further work on Euclidean geometry and the Euclidean groups by crystallography and the work of H. Geometric group theory is an expanding area of the theory of more general discrete groups, drawing on geometric models and algebraic techniques.

Algebraic geometry

The field of algebraic geometry is the modern incarnation of the
Cartesian geometry of co-ordinates.

The geometric style which was traditionally called the Italian school is now known as birational geometry. Objects from algebraic geometry are now commonly applied in string theory, as well as diophantine geometry.

Methods of algebraic geometry rely heavily on sheaf theory and other parts of homological algebra. For practical applications, Gröbner basis theory and real algebraic geometry are major subfields.

Differential geometry

Differential geometry, which in simple terms is the geometry of curvature, has been of increasing importance to mathematical physics since the suggestion that space is not flat space. Contemporary differential geometry isintrinsic, meaning that space is
a manifold and structure is given by a Riemannian metric, or analogue, locally determining a geometry that is variable from point to point. Topology and geometry

The field of topology, which saw massive development in the twentieth century, is in a technical sense a type of transformation geometry, in which transformations are homeomorphisms. Contemporary geometric topology and differential topology, and particular

Siggi Eggertsson

Siggi Eggertsson










The Basic Postulates & Theorems of Geometry

These are the basics when it comes to postulates and theorems in Geometry. These are the ones that you have to know.

Postulates

Postulates are statements that are assumed to be true without proof. Postulates serve two purposes - to explain undefined terms, and to serve as a starting point for proving other statements.

Point-Line-Plane Postulate

A) Unique Line Assumption: Through any two points, there is exactly one line.
Note: This doesn't apply to nodes or dots.
B) Dimension Assumption: Given a line in a plane, there exists a point in the plane not on that line. Given a plane in space, there exists a line or a point in space not on that plane.
C) Number Line Assumption: Every line is a set of points that can be put into a one-to-one correspondence with real numbers, with any point on it corresponding to zero and any other point corresponding to one.
Note: This doesn't apply to nodes or dots. This was once called the Ruler Postulate.
D) Distance Assumption: On a number line, there is a unique distance between two points.
E) If two points lie on a plane, the line containing them also lies on the plane.
F) Through three noncolinear points, there is exactly one plane.
G) If two different planes have a point in common, then their intersection is a line.

Euclid's Postulates

A) Two points determine a line segment.
B) A line segment can be extended indefinitely along a line.
C) A circle can be drawn with a center and any radius.
D) All right angles are congruent.
Note: This part has been proven as a theorem. See below, proof.
E) If two lines are cut by a transversal, and the interior angles on the same side of the transversal have a total measure of less than 180 degrees, then the lines will intersect on that side of the transversal.

Polygon Inequality Postulates

Triangle Inequality Postulate: The sum of the lengths of two sides of any triangle is greater than the length of the third side.
Quadrilateral Inequality Postulate: The sum of the lengths of 3 sides of any quadrilateral is greater than the length of the fourth side.

See Algebra Postulates

Theorems

Theorums are statements that can be deduced and proved from definitions, postulates, and previously proved theorums.
Euclid's First Theorem: The triangle in the picture is an equilateral triangle. See construction/proof at http://aleph0.clarku.edu/~djoyce/java/elements/elements.html.
Note: D. Joyce's Elements page (the link above) is where you'll find anything else you need to know about Euclid's ideas, postulates, and theorems.
Line Intersection Theorem: Two different lines intersect in at most one point. For proof see Unique Line Assumption
Betweenness Theorem: If C is between A and B and on segment AB, then AC + CB = AB.
Related Theorems:
Theorem: If A, B, and C are distinct points and AC + CB = AB, then C lies on segment AB.
Theorem: For any points A, B, and C, AC + CB is greater than or equal to segment AB.
Pythagorean Theorem: a2 + b2 = c2, if c is the hypotenuse.
Right Angle Congruence Theorem: All right angles are congruent. See proof.
Note: While you can usually get away with not knowing the names of theorems, your Geometry teacher will generally require you to know them.

lines,planes and space

Lines

A line is a one-dimensional figure. That is, a line has length, but no width or height. Basically, a line is made up of an infinite number of points. Points in the same line are called colinear. Between each point is another point. This continues on forever. You can never run out of points to discover in a line. However, when you are talking about points as dots, you can get something called a discrete line. A discrete line is a line made up of dots with space between the centers of the dots. A dense line is a line that is the shortest path between two points. The number line, or coordinatized line, is a line where every point is represented by a number and vice versa. The number line is a one-dimensional graph. See the paragraph about nodes to find out about networks and arcs.

If you have two points A and B, the line that contains them is the set of points consisting of the distinct points A and B, all of the points between them, all points for which A is between them and B, and all points for which B is between them and A. A line like that would be written line AB. A line, if not made up by previously known points, can be represented by a single lowercase letter. This is as a contrast to the uppercase letters that represent points. A line segment is the set of points consisting of A, B, and all points between them. A line segment is written segment AB. If you have two points A and B, the ray that contains them is the set of points consisting of the distinct points A and B, all of the points between them, and all points for which B is between them and A. This is written ray AB.

Every line is either horizontal, vertical or oblique. Horizontal and vertical speak for themselves, and an oblique line is any line that isn't horizontal or vertical. Horizontal lines have a slope of zero. Vertical lines are said to have infinite slope, because they just go straight up and not over. People just can't stand that zero in the denominator. Here's something I bet you didn't know: In space, vertical lines never meet (they just go straight up/down), but it is possible for horizontal lines to meet (check out the corner of the ceiling - two horizontal lines meet there (the edge of the two walls)). Okay, so maybe you did know that.

There are four different relationships that two lines can have. Lines can be identical, intersecting, parallel, perpendicular, or skew. Identical lines are lines that coincide. Therefore, they are the same line. The second one is the most obvious. Intersecting lines are lines that share a point. Parallel lines are coplanar lines that never intersect. They always have a certain distance between them and always have the same direction. See the page on parallel lines for more information. Perpendicular lines are lines that intersect in one point and form a 90 degree angle while they're at it. They have a page of their own, too. Skew lines only happen in space. They are noncoplanar lines that never intersect. Unlike parallel lines, however, they don't always have a set distance between them, nor do they always have the same direction.

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Planes

Planes are two-dimensional. A plane has length and width, but no height, and extends infinitely on all sides. Planes are thought of as flat surfaces, like a table top. A plane is made up of an infinite amount of lines. Two-dimensional figures are called plane figures. While this really should be in Algebra, coordinate planes are two-dimensional graphs that use the ordered pair to locate points. Another name for coordinate planes are Cartesian planes.

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Space

There's been a request to add something about space here. Space is the set of all points. It is made up of an infinite number of planes.Figures in space are called solids or surfaces. Coordinate space uses three coordinates. Instead of an ordered pair, an ordered triple is used. The new variable, z, measures the distance forwards or backwards that you move. The ordered triple looks like this: (x, y, z). You might see more on space and 3-D figures later, in a different section.

Points

Points are the basis of all Geometry. There are so many things you can do with the little buggers that the possibilities are endless. Points are zero-dimensional. That basically means that they have no height, length, or width. They are just there.

There are four main definitions of a point. They are the dot, the exact location, the ordered pair, and the node. A point has four definitions because, over the years, many different mathematicians have come up with their own ideas as to what a point should be. Since their ideas were all equally true, the point was given four main definitions instead of a single definition. In fact, the point is considered undefined for that reason (among others). When being written out, points are always represented by a capitol letter. If a point is on a line, it is often represented by the same letter.

The first definition of a point is the dot. This was probably the first kind of point ever thought up. You see, a dot has size - it has a definite, measureable, length and width. Probably the best example of a dot today would be the pixel. Yup, that's right - a pixel. Those tiny spots of color that make up your computer screen. A matrix is a rectangular array made up of lots of pixels, so that's what your computer screen is. As you most likely know, the more pixel in a computer or TV screen, the better the resolution.

The second definition of a point is an exact location. The exact location is the perfect example of the normal, zero-dimensional point. No matter how much you zoom in, there will always be another point in between two others. This definition of a point was discovered sometime between 550 B.C. and 150 A.D. One example of where these are used in real life is in measuring distances, especially between two cities. Some cities are more than a mile across, so mapmakers have to pick one exact location in the city to measure from. One use of the exact location ties in with the the next definition, the ordered pair. The number line, or coordinatized line, is a line where every point is represented by a number and vice versa.

The third definition of a point is the ordered pair. The ordered pair was discoverd around 1630 A.D. by two mathematicians named Pierre de Fermat and René Descartes. You've probably heard of the latter before. Basically, an ordered pair is a pair of numbers in parentheses used to locate an exact location on a coordinate plane. The first number, represented by the variable x, tells you how far along the x-axis the point is(to the right or left, depending on the "polarity"/direction of the variable). The second number does the same, just along the y-axis (up and down). Ordered pairs that consist of whole numbers are called lattice points. Numbers in a number line, coordinate plane, or coordinate space, have both magnitude and direction. Magnitude is its distance from the origin, and direction is its positivity or negativity. The origin is the center of any graph. It marks the place where the measurements start. Everything one one side is positive, and everything along the other side is negative. The origin extends its "neutrality" along lines called the x, y, and z-axes. These lines need only one variable to represent them. The variable whose name they carry is the one that represents them, and its value is always zero. The picture below shows you what I mean.

My grid

The last definition of the point is the node. A node is a type of point thatis zero-dimensional, and two nodes can have more than one line between them. Nodes exist only in networks, which are a series of nodes and arcs. Arcs are lines that may curve and aren't dense. Arcs only contain their endpoints. There is a special kind of network in which all arcs can be crossed without going over one more than once. It is called a traversible network. Another kind of network is a graceful network. This kind of network is really hard to make is and is great for extra credit projects. To make a network graceful with x arcs, you must label each node with a number from 0 to x so that, if you find the positive difference of two connecting nodes and label their common arc with it, all arcs are labeled from 1 to x. If a node has an even number if arcs going through it, it is called an even node. An odd node is just the opposite. Nodes are sometimes called vertices.

Four important characteristics help to distinguish the different definitions of points:

  1. Unique line - Do the points determine a single line?
  2. Dimension - Are the points without size?
  3. Number line - Can the points of a line be put into a one-to-one correspondece with real numbers?
  4. Distance - Is there a unique distance between two points?

6 Reasons Why a Logo Should Cost More than your Lunch

Why should a logo cost more than your lunch?

  1. A logo is the very first impression people get of your company –
    Before a potential client even walks through your door, your logo is a representation of your company. It can make a company appear large, small (whether it really is or not) fun, serious, professional…
  2. A logo needs longevity
    Once a logo is designed it will represent your company for many years.
  3. A logo needs to be original
    A logo should be designed specifically for your company. A cheap “generic logo” may not reflect your company’s values. A cheap logo may also use clip art which could end up being used by another company.
  4. A logo should look professional
    You wouldn’t take a potential new client to Mac Donalds for lunch, in effect this is what is being done with a cheap logo. A logo should give your company a professional image, appropriate to its needs.
  5. A logo should reflect the time and thought gone in to designing it
    One of the problems here is that people don’t always realise the amount work that goes into a professionally designed logo:
    • The research – even if the budget is quite small I would expect at the very least to find out who the company’s main competitors are and how they present themselves
    • The brainstorming of ideas
    • The rough sketches
    • The 4 or 5 logo options worked up on the computer
    • The amends, tweaking and further amends
  6. A logo is the starting point of your whole corporate image
    The colours typography and style of a logo will often dictate the corporate look of the rest of a company’s literature.

Logo Stats

Paul Rand: Don't try to be original, try to be good

Let's Be Negative.....

Yoga Australia logo
By Roy Smith Design
New Bedford Whaling Museum logo
By Malcolm Grear Designers
The Waterways Trust logo
By Pentagram
USA Network logo
By Peloton Design
Recycle Taiwan logo
By do you know?
Mouse logo
By Johnson Banks
Guild of Food Writers logo
By 300million
FreemanWhite logo
By Malcolm Grear Designers
ED logo
By Gianni Bortolotti
Eaton logo
By Lippincott (thanks, Brendan)
The Brand Union logo
By The Brand Union
Dolphin House logo
By Ico Design

American Institute of Architects Center logo
By Pentagram