Good Logos Are Flexible: Tips to make sure yours is

1. Works well in black, reversed-out and full color

A good logo should be created to work in black, reversed-out (white) and color. Many of times designers start to create their logo by introducing color right away. This often takes away from the concept because your mind is more focused on the “pretty colors.”

2. Works well in various sizes

Logos should be scalable and work well both large and small sizes. Try to avoid logos and marks that are overly complicated. As the old KISS saying goes, “Keep it simple, stupid!” Especially with logos being implemented favicons, on signage and business cards, logos need to be size flexible.

3. Ambidextrous

Logos should be able to work both horizontally and vertically. Typically, in most cases, I provide my clients with two variations to their logos, especially if the logo design was intended to be vertical – horizontal logos seem to work well on websites. It’s always good to make sure you’re logo is a switch hitter :)

4. Flexible logos are vector-ized

When creating a logo, you should be using vector-based software, such as Adobe Illustrator. This will give you the ability to provide various file formats and scalable logos. Typically I like to provide clients with various types of file formats, this way they have different files to implement into various programs they use.

5. Readable

Not only does a logo mark need to work well at various sizes but so does the text. When creating the mark at a smaller size try increasing the character spacing. This will help improve readability, especially when shrunken down and viewed from afar. Are you able to scale your logo without losing clarity?