Typographic logos or wordmarks are logos made entirely from type. They suffer from the misconception that they are very quick to throw together and that their design doesn’t require any skill. This is absolutely not the case. A logo designer needs to address questions such as “who is the client” and “who is the target audience.”
While it can seem straightforward to simply use a company or individual’s name on the logo, the typography must be of a high standard or it will look amateurish. Good typography means choosing a suitable typeface (or making a bespoke or proprietary typeface), looking after word spacing and letter spacing. The letterforms should be considered for their shape and legibility. Remember also that a font that may be trendy now can look dated very quickly. Classic typefaces are “classic” for a reason.
An advantage of typographic logos is that the mark is recognizable. There must be hundreds of logos featuring symbols of globes, swooshes and other meaningless shapes but there can be no mistake made when the logo consists of a type treatment of the company name. A disadvantage is that type only logos can look generic if not handled professionally.
Hello,
ReplyDeletewhat a impressive blog it really impressed me so much, Company logo is a pictorial representation and it should be designed well and thoughtfully. The miracle of a logo is that it helps viewers to figure out the particular brand of a company.
Thanks for this great sharing.
madona
Business Logo Designs plays a very important role in brand identity building no matter what techniques you are using to reach new customers and potential clients.
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