Paul Woods' 'Consider This' Calendar

The top half of the calendar is perforated so that the top part can be used as a poster to promote the message long after the pages pertaining to the 12 months of the year have bee torn off.

The most hard hitting facts/ attention grabbing facts about paper usage are divided up into 12 subjects, one for each month. The subject matter deals with various everyday issues of waste, and suggests ways in which it can be reduced.






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A word from Paul Woods

' As visual communicators we are entrusted with the power to broadcast messages and the responsibility to ensure that those messages carry an environmentally sound message. As designers we must set the trend to convince the consumer to buy or not to buy, and we can just as easily promote a greener approach to living by using recycled stock, minimizing packaging and waste. Now, more than ever, it is easier for designers to work in a sustainable way. In addition to 'saving the planet', environmental practice makes good economic sense. Recycled stock has become an economically viable alternative, in fact, it is often cheaper that non-recycled stock. Even simple action such as printing on both sides of a sheet of paper ( in your office ) means cutting the cost of paper in half. Making a age 'two-up' cut it in half again. Environmentally sound practices makes sense'


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