'' MUJI became a first class brand by being a 'no brand'. It is common in Japan that if one sees a good design with no brand name, one would first guess whether that product is from MUJI. According to Kotler's classic marketing theory, when a certain product reminds the consumer of its features at first sight, the product has fundamentally succeeded, and its customer loyalty will remain strong for a long period of time."
May be this is why I love MUJI pens so much and refuse to believe that any other pens are better than ones of MUJI while I could easily be wrong.
A good pen to one person isn't necessarily good to another, its all personal and sometimes subjective ( I love MUJI aka I love MUJI pens )
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