Some may ask why designers should be concerned with change. Isn't this the domain of elected officials and social groups? The designers (us) are so close to the issue that we are uniquely positioned to make a difference.......
As designers, we can choose to make a great difference.
STUDENT: Sustainability is becoming the most important addition to the creative brief. As much as we might not like to admit it, many designers aren't prepare for this. We've been busy working on our skills, learning about brands, adapting to new technology, ans keeping our studios alive during some lean times.
As a student, we have a great opportunity to enter our studios with skills that we not possess while differentiating ourselves from our classmates.
Come summer, we may well be applying for our internships. When the flurry of applications land on the desks of creative directors, ours may look like one of the new breed, or just like all the others.
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