Waste = design flaw

'Considering that up to 80 percent of the environmental impact of an object is pre-determined at concept and design stages, we have a major role to play. Among the many questions we ask are: Where do our raw materials come from and where do our products ultimately end up? Can the materials we choose be recovered and, if so, have we designed this in ?'

Kate Krebbs from the Recycling Network in the US says 'Waste is a design flaw'. Cradle to Cradle design or C2C, demonstrates that nothing in Nature is wasted- it is only humans who create waste.