Logos are signs, marks of identity designed for easy recognition. they are used by every kind of organization in every part of the world, from international corporations to charities and from political parties to community groups and school. Logos also identify indinidual products and services.
Logos or 'brand identities' ( as created by these companies) are usually one small part of a far bigger identity package, which can include a new name and slogan the development of a 'brand architecture' and numerous applications of a corporate visual system and verbal 'tone of voice'.
However, the fact remains that the logo is the focal point of any identity system and the key to its acceptance.
from Logo, by Michael Evamy, Laurence King Publishing.
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